Art Direction / Graphic / Wed Development / Video
Goos Finance
Industry
Cryptocurrency / Finance
Launch
Apr 2022
01.-
The Context
GoosFinance is the first decentralized solution enabling investors to buy or sell any cryptocurrency with cash. I defined the graphic guidelines and ensured seamless integration into WordPress, while also making sure the platform’s usability and visual impact would resonate with their audience. This blockchain project became a collaborative and thrilling challenge, exceeding both my expectations and the client’s.
02.-
Achievement
I carefully chose blue and purple as the primary and secondary colors. The blue was selected as the main color to reflect the safe, responsible, and technological nature of the project, while purple was chosen for its association with creativity, wealth, and excitement. These colors not only embody the core values of GoosFinance but also enhance the user experience, creating a welcoming and trustworthy digital environment. The final result is modern, elegant, and perfectly aligned with the message GoosFinance wants to convey.
03.-
Social Medias and Videos
I produced a promotional video explaining the key products and services offered by GoosFinance and integrated it into the website’s header. Its purpose was to make the platform more accessible for new users, clearly explaining how GoosFinance operates (1080p .mp4 format). Additionally, I developed a complete social media kit, including background videos and 3D logo animations, to engage the target audience and strengthen GoosFinance’s presence across multiple platforms.
04.-
Client Testimonial
Yannick Djoa, CEO of GoosFinance, shared his experience working with us:
"The art of delivering an amazing work in all aspects. He has been very professional, he went above our expectations in terms of design and content. Excellent communication at any time; we had some exchanges at 2AM with a smile. Very detail-oriented, focusing on our customers’ needs and advising us on every choice to be made. We are very happy with the outcome, and our webpage is just amazing. Thank you for your amazing work."