Asuna Token

Industry

Cryptocurrency / NFT

Launch

Jan 2022

01.-

The Context

Asuna, resurrected from the abyss. Asuna is a community-driven platform designed to empower people of all ages and cultures within the cryptocurrency world. I took charge of the entire 360° art direction and all technological aspects, including programming and server management.

02.-

Achievement

Asuna Yuuki - 結城明日奈 is a prominent fictional anime character from the Sword Art Online series. Inspired by this globally renowned anime, I revitalized the Asuna brand by creating a new logo that integrates the character's iconic sword with a modern and powerful aesthetic. Additionally, I redesigned the entire visual identity of the brand, infusing it with a bold and innovative touch that reflects the world of cryptocurrencies.

03.-

NFTs and Promotion Videos

Building on the new graphic identity, I developed the Asuna Token NFT Collection, minted on Rarible in .mp4 video format. Complementing this, I created promotional trailers and various banners for social media platforms, all aligned with the Asuna brand’s visual style.

04.-

Marketing, P2E Game & Clothing

I handled every aspect of the project end-to-end: I developed the Whitepaper, managed marketing across all social media channels, designed a line of fashion apparel, and built a Play-to-Earn (P2E) game. Each aspect was meticulously crafted to ensure the highest quality and brand consistency.